Founder

The Genesis

In the heart of Paris, amidst the city's relentless rhythm, founder Alexandre Mercier envisioned a different kind of coffee experience. One that transcends the ordinary—where every detail is considered, and every cup tells a story.

What began as a quest for the perfect espresso evolved into something far greater. Alexandre spent years traveling across Ethiopia, Colombia, and Sumatra, forging direct relationships with farmers who shared his obsession with quality. He returned with not just exceptional beans, but a philosophy: coffee should be experienced, not just consumed.

In 2018, NOIR Coffee Atelier opened its doors. A space where darkness meets elegance, where the ritual of brewing becomes meditation, and where every visitor discovers what it means to truly taste.

✦ THE JOURNEY ✦

Milestones that shaped our atelier

2015

The Vision Takes Root

Founder Alexandre Mercier begins his journey across coffee-growing regions, spending months in Ethiopia and Colombia learning from master farmers.

2018

NOIR Opens Its Doors

The first NOIR Coffee Atelier opens in the heart of Paris. A 12-seat space designed for intimate, precision-focused coffee experiences.

2020

Master Roastery Established

In-house roasting facility launched with vintage Probat machines, allowing complete control over every bean's flavor development.

2022

International Recognition

Named among "World's 50 Best Coffee Shops" by Coffee Culture Magazine. Our signature Ethiopian Yirgacheffe wins Gold at the International Coffee Awards.

2024

The Atelier Expands

Private tasting rooms and workshop spaces added. Launch of the "Noir Sessions" live music program, merging coffee culture with curated soundscapes.

2026

Global Community

Over 50,000 guests served. Direct trade partnerships with 12 family farms across three continents. A sanctuary for coffee lovers worldwide.

✦ BY THE NUMBERS ✦

Our journey in digits

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Direct Farm Partners
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Cups Served
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Years of Expertise
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Awards Won

✦ OUR PHILOSOPHY ✦

The principles that guide us

Direct Trade

We work directly with family farms, paying above fair-trade prices to ensure sustainable practices and exceptional quality.

Precision Roasting

Every batch is monitored with scientific rigor, unlocking the unique flavor profile hidden within each bean.

Mindful Service

Our baristas are artisans. Months of training ensure every pour, every extraction, is executed with intention.